Turning promises into reality

Responsible Fibre trademark guarantees that the product meets the industry’s most demanding environmental and social responsibility criteria verified by a third party. The trademark meets applicable guidelines for ISO 14021 (Principles of self-declared environmental claims). Paper products carrying the Responsible Fibre trademark need to fulfil the following criteria.

Innovating for a future beyond fossils

Responsible Fibre™ is just one of the many ways in which UPM is taking concrete action to build a sustainable future. Find out how UPM is playing an active role to build a better world beyond fossils.

Responsibility at UPM